A tight mowing route can give a landscape business a dependable base. Bigger jobs work differently: each one has to earn back its labor, materials and equipment time on its own.
The market
A sizable market, with different kinds of work.
$38.31B
U.S. residential landscaping revenue
2022 revenue for residential landscaping services reported by businesses with paid employees, across industries the Census covers. This is not total landscaping revenue or mowing-only spend. 2022 Economic Census product revenue download
19.08%
Reported paying in a typical quarter
Share of U.S. consumer units that reported spending on gardening and lawn-care services in a typical quarterly interview period in 2025. Not the annual share. 2025 Bureau of Labor Statistics expenditure tables
$53.59
Average mow on one platform
LawnStarter’s average across more than 2 million jobs in its 2025 report. This is a platform benchmark, not the going rate in every neighborhood or a crew’s pay. LawnStarter 2025 platform mowing data
The customer
The yard might look similar. The buyer’s needs don’t.
Homeowners who want a maintained yard
Recurring mowing and edging can put stops on a predictable schedule. Yard size, gates and obstacles change the work even if homes look similar from the street.
Homeowners with a project
A seasonal cleanup, mulch installation or bed renovation needs a defined scope. Disposal and materials can turn a healthy-looking ticket into a thin job.
Property managers and common areas
One account can mean several sites and a regular schedule. These jobs can also require insurance documentation, inspections and backup coverage.
Historical purchaser estimates · pooled 2009–2021 survey data
The historical study also found that households age 55 and older were more likely to hire and spent more than younger groups. Higher income and education were associated with hiring and spending in detached homes and townhouses. These correlations do not tell you which individual households will buy today.
Local market comparison
Compare states
These figures show where qualifying landscaping businesses without paid employees reported receipts and how much they brought in as a group. They include residential and commercial landscaping. They are not household budgets, market-share estimates or operator profits.
Landscaping businesses without paid employees · 2024
State
Establishments
Gross receipts
Alabama
13,588
$394.5M
Alaska
662
$21.7M
Arizona
9,614
$517.6M
Arkansas
7,160
$212.4M
California
50,994
$2,017.1M
Colorado
7,324
$389.8M
Connecticut
5,457
$317.9M
Delaware
1,385
$63.5M
District of Columbia
223
$6.7M
Florida
52,323
$2,136.1M
Georgia
32,209
$1,127.0M
Hawaii
2,658
$110.6M
Idaho
2,420
$107.4M
Illinois
14,586
$478.7M
Indiana
10,493
$347.9M
Iowa
4,495
$136.7M
Kansas
4,515
$140.5M
Kentucky
7,696
$236.2M
Louisiana
14,635
$320.4M
Maine
3,033
$123.7M
Maryland
7,961
$344.6M
Massachusetts
7,393
$432.8M
Michigan
17,300
$556.6M
Minnesota
5,879
$232.8M
Mississippi
10,133
$229.1M
Missouri
10,482
$340.1M
Montana
1,410
$55.3M
Nebraska
2,900
$98.1M
Nevada
2,831
$118.2M
New Hampshire
1,997
$107.3M
New Jersey
7,190
$385.4M
New Mexico
1,922
$61.7M
New York
15,009
$630.7M
North Carolina
24,341
$918.2M
North Dakota
939
$25.7M
Ohio
16,999
$590.8M
Oklahoma
8,209
$289.3M
Oregon
4,413
$191.2M
Pennsylvania
13,911
$598.4M
Rhode Island
1,152
$48.4M
South Carolina
13,784
$505.6M
South Dakota
1,157
$31.8M
Tennessee
17,799
$594.9M
Texas
62,230
$2,086.7M
Utah
3,323
$155.1M
Vermont
1,695
$68.0M
Virginia
13,619
$491.5M
Washington
6,595
$269.3M
West Virginia
2,184
$56.7M
Wisconsin
7,054
$281.7M
Wyoming
689
$24.7M
NAICS 56173 includes landscaping beyond mowing. State-level residential-only revenue was unavailable in the product table used here. 2024 Census Nonemployer Statistics
The owner math
A full route is nearly $10,000 in four active weeks.
This is the 45-cuts-a-week example at $54 per paid cut. But a route works only if enough jobs are close together and the crew can keep up when it rains.
Illustrative active-season routes · $54 per cut · $30 modeled direct cost per cut
Setup
Paid cuts / four weeks
Gross sales
After modeled direct cost
What it takes
Neighborhood route
60
$3,240
$1,440
15 cuts/week · 11¼ crew-clock hrs/week
One full route
180
$9,720
$4,320
45 cuts/week · 33¾ crew-clock hrs/week
Two full routes
360
$19,440
$8,640
90 cuts/week · 67½ combined crew-clock hrs/week
Assumes 30 minutes on-site and 15 minutes in transit per cut. Direct cost assumes $24 labor allowance (including the owner’s time where applicable) plus $6 fuel and equipment wear. These are inputs, not cost benchmarks. A crew clock-hour becomes two paid labor-hours with two people; if costs rise, the amount left falls. Excludes fixed overhead, insurance, taxes, breakdowns and weather downtime. This is not profit or take-home pay.
Before you expand: An extra 10 minutes between stops costs a 45-stop route 7½ crew-clock hours a week. Measure drive time and route density first, then build an annual plan using your actual mowing season rather than multiplying active-month sales by twelve.